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Changing positions aids improve breast drainage

Changing positions during the day will help drain all the quadrants of your breasts and prevent plugging or poor drainage. The portion of your chest that your baby’s chin is pointing to receives the strongest pull and waste during the feeding. Spinning your baby into a different position at each food is suggested, particularly for the 1st week or two, while you and your darling are education to breastfeed and you are structure up confidence in your technique.

Whatever position you decide on for the feeding, your baby must always be facing on to your body-baby’s knees, tummy, and chest should meet your body. Baby’s arms must be opened wide and spread around your breast. Use many pillows to support your baby, your arms and your back. Footstools are useful and stop strain on your back and muscle tension. Some mothers like to use a breastfeeding pillow, available to be used with one baby or multiples. Members of the family and friends can facilitate adjust the pads for support during feedings. Take care to require advantage of all the help available. Also, be guaranteed to keep a large container of fresh water within reach. Thus you usually have something to drink while you’re breastfeeding.

Here are some recommended positions to do. You and your baby can eventually find your preferred positions. Initially, learn the cross-cradle, cradle and football positions; these positions give you the most control of your breast and also the baby’s head-the secret to correct positioning.

The football hold

This is a comfortable position to use instantly once a cesarean section delivery as a result of the baby is positioned away from your incision.

Sit up supported by pillows and footstool if required.
Babe sits on a pillow at your side.
Baby’s body is turned towards you, therefore his/her knees, tummy, and chest face your body.
Baby’s arms are spread wide around your breast.
When nursing the right breast, you may hold your chest with your left hand in a “C” hold, shaping your nipple and areola into a sandwich for baby to know.
Your right hand is around your baby’s neck, supporting the base of his/her head, your arm supporting his/her back, keeping the baby’s body close to you.
Reverse your hands for nursing the left breast.
The modified football hold
Sit up supported by pillows and footstool, if needed.
Baby lies on a pillow at your aspect.
Baby’s body is turned towards you and wrapped around your body.
Baby’s knees, tummy, and chest face your body.
Baby’s arms are spread wide around your breast.
The hand support for your breast and your baby’s head are similar as in football; reverse for opposite breast.
The cross-cradle hold
This position is advantageous within the early days of breastfeeding because your breast, and also the baby’s head and body, are well supported.

It’s also shown to be successful for preterm babies who want further support and head control.

Sit up supported by cushions and footstool, if desired.
Babe lies across the front of your body supported on pillows.
Baby’s knees, tummy, and chest are facing your body.
Baby’s arms are spread wide around your breast.
Baby’s eyes are looking up towards your face (and shoulder).
When nursing the right breast, you can hold the breast in your right hand in a “U” hold, shaping your breast and areola into a sandwich for baby to grasp.
Your left hand will be about baby’s neck, supporting the base of his/her head while your arm supports his/her back, keeping the baby’s body close to you.
Reverse your hands for breastfeeding the left breast.
The cradle hold
This position is optional after you and the baby are latching without difficulties, and baby needs little guidance from you.

Sit up support pillows and footstool, if needed.
Baby lays crossway the front of your body supported on pillows baby’s knees, tummy and chest are facing your body.
Baby’s arms are spread wide about your breast.
Baby’s eyes are looking up towards your face (and shoulder).
When nursing the right breast, you will hold the breast in your left hand in a “U” Hold, shaping the breast and areola into a sandwich for baby to grasp.
Your right forearm supports Baby’s head with your hand supporting baby’s bottom. You will use your forearm to guide your baby onto your breast (placing baby’s head in the “crook” of your arm often puts baby’s mouth far to the side and at the wrong angle to latch onto your breast).
Reverse your hands for nursing the left breast.
Traditional side-lying
Lie entirely on your side, knees bent, supported by pillows between your knees, behind your back, and under your head (body pillows are great support).

Baby lies on his/her side with tummy, knees, and chest facing your body, lower arm tucked under your breast, top arm on top of your breast.
Baby’s face is looking at your breast with his/her mouth near with your nipple.
Baby’s body is horizontal level to your body with his/her feet point towards the bottom of the bed.
If the baby’s mouth is under your nipple, place a closed towel or baby blanket below baby’s head to boost baby’s mouth to your tit.
You should place a tightly rolled towel or blanket behind your baby to stay baby from going onto his/her back.
When nursing the right breast, you will hold your breast with your left hand in a “C” hold, shaping your breast and areola into a sandwich for baby to grasp.
Your right arm will form an outline around your baby’s body on the bed and will guide the baby onto your breast.
Turn onto your left side and opposite the positions for breastfeeding the left breast.
Upside down side-lying
Follow the directions for traditional side lying, but your bottom arm is raised up and positioned above your head along with your pillow.

Baby lies on his/her aspect with tummy, knees, and chest facing your body, his/her lower arm tucked below your breast, baby’s top arm on top of your breast.
Baby’s face is viewing your breast with his/her mouth level with your tit.
Babe’s body is horizontal to your body with his/her feet pointing towards the highest of your bed.
If the baby’s mouth is below your tit, place a folded towel or baby blanket below your baby’s head.
You could put a tightly rolled towel or baby blanket behind your baby to stay baby from going onto his/her back.
When nursing the right breast, you’ll hold your breast with your left hand in “C” hold, shaping the breast and areola into a sandwich for your baby to know while your lower arm is up and under your pillow.
This is a useful position to empty the top quadrants of your breast and should be very comfortable once a cesarean delivery if your tummy is sore and swollen.
You may want to facilitate with putting your baby into this position and keeping baby shut throughout the feeding.
Turn onto your left side and reverse the hands for nursing the left breast.
Prone position
This position will be helpful if you feel that your milk flow is just too quick or too forceful for your baby. Gravity slows down the stream.

Lie flat on your back with your knees bent and used pillows too and support your head.
Baby lies on your tummy trying down at your breast; arms spread wide around your breast.
An alternative is to put your baby on his/her tummy, lying on pillows at your aspect with his/her face looking down at your breast and baby’s arms spread wide around your breast.

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Starting a new business is a lot of work. No matter the type or size of your business, spending time on establishing your brand identity is crucial. Your brand identity includes, but is not limited to, the colours and logo that you use to represent your business. It may seem simple, but your logo is usually the first way consumers will recognize your brand. If you want to have a strong corporate image, you need to have a solid brand identity behind it.Consistency is key when establishing a brand identity – everything you produce: your services, products, reports, publications, etc. will be reflective of your brand identity. This is what will make you recognizable to potential customers. So how do you get started on building your brand’s identity? There are a few rules you can follow to help you establish a unique brand that will help you stand out from the crowd.Rule 1: Colour does matterAccording to “Impact of Colour in Marketing” (2006), up to 90% of snap judgements made about products can be based on colour alone. This doesn’t mean you should find the most commonly liked colour (it’s blue) and create your brand identity using that colour. It means that it’s important to take the time to research your colour options and ensure you select one that best represents your business.In the past, we have assumed that colours are associated with certain objects and feelings. Yellow is commonly associated with happiness, or the sun. Red is often associated with love, anger, and fire. However, recent studies have found that these associations are not really based in fact. This is because people form their own associations with colour based on personal experiences, so the generalizations we usually assume about colour are not applicable to everyone.This does not mean that colour isn’t important to your brand! “The Interactive Effects of Colours” (2006) showed that the relationship between brands and colour doesn’t depend on how the colour makes the consumer feel, but rather on the perceived appropriateness of the colour being used by the particular brand.If the consumer feels that the colours you choose doesn’t match the brand or product you are trying to sell, they are more likely to make a snap judgment and choose not to buy your product.Rule 2: Pay attention to your audienceWhen you’re thinking about which colour(s) best represent your brand, it is important to pay attention to your environment. This includes cultural perceptions and differences in gender.For example, studies have shown that blue is the most-liked colour across males and females, and purple is the least popular colour among men. However, the results may differ in countries on the other side of the world. If you are planning on having an international brand, your research must include cultural differences in colour perception to avoid negatively influencing a consumer’s choice in another country.There are also differences in colour preferences between males and females. Men tend to prefer bold colours and shades, which is colour with black added to it. Women tend to move towards softer colours and tints, which is colour with white added.Full infographic at KissmetricsIf you are an international business or selling a product geared primarily to one gender, I recommend reading the cited research studies in more detail:The interactive effects of colors and products on perceptions of brand logo appropriateness
Impact of color on marketingRule 3: Find a colour that represents your brand personalityOnce you’ve established who you are targeting, you can start thinking about what colour would best represent your brand’s personality.Start by really thinking about your brand. How do you want people to see you? What do you want people to associate your brand with? For a brand like Apple, they want you to think of sleek, well-designed technology. Their brand consists of a clean, silver logo in the shape of an apple. The colour of the apple complements the colour of their products: silver, white, and black. Despite not having the name of the business in their logo, they have been successful in creating a brand recognizable around the world.You may have a completely different brand personality than Apple, and that’s okay. Unlike Apple, Ebay’s logo relies only on the name of the business instead of an image. They selected four primary colours used on all of their branding materials to make their name memorable. While Apple’s brand reflects sleek technology, Ebay’s colour choices are more fun and diverse, representing the wide range of products you can buy from their online store.If you are just starting your business, you should already be focused on how you want consumers to perceive you. Narrow this down to a few words, and then do some research about colours that people commonly associate with these words. One way to conduct a survey with a sample of potential consumers. Ask them if they associate these words with any particular colour, and see if you come up with any commonalities.Once you have established your brand personality, it will be easier to think of colours that will match that personality.And finally…Rule 4: Stand out from your competitorsStudies have found that our brains prefer recognizable brands over new brands, and as a new business it is important that your brand is instantly recognizable. To do this, you must stand out from your competitors. If your competitor uses blue in their brand, don’t use blue in your brand at all. Choosing an opposite or at least different colour from your competitor will instantly set you apart, which is crucial when you are entering a market that already has established competitors.Following these rules, you should be able to establish a strong and recognizable brand identity, and you’ll have a stronger overall business strategy as a result.